![]() ![]() Email addresses are a valuable commodity from your subscribers. Then make sure you point out the correction clearly within the message, and apologize. Subject: Revised (Original Subject Line).Subject: Oops! – (Original Subject Line).Subject: Correction – (Original Subject Line).If you are resending the same email with corrected information, use your original subject line, but add a word to the beginning to indicate that this is the email people should read. Own up to the mistake: Explain why you are sending another email, beginning with the subject line. In addition, the longer you wait to fix a date or a price or something similar, the more annoyed people can become about it.ĭon’t Rush: You don’t want to quickly fire something off that contains other mistakes and requires a third email – at that point, it isn’t funny anymore, it’s just annoying. In some cases, people who haven’t seen the original before the correction hits their inbox will skip right over the mistake and only read the corrected version. If done well, a correction email will not only make sure your subscribers get the information they need, but it can generate goodwill and a few laughs.īe prompt: As soon as you notice your error and decide it needs follow-up. If you do need to send a second email to your list, don’t panic – instead, make it into an opportunity. Now if it is a big mistake like wrong details like the time, date, or location of an event, a broken link, or anything that makes it difficult to understand or, it needs to be fixed. How serious is your mistake, really? Was it a tiny typo in the body? I wouldn’t worry about taking any action. Read: How to Improve Your Email Marketing Strategies For Maximum Conversions You obviously want to correct serious errors, but at the same time, you don’t want to annoy people by dumping a bunch of stuff into their already-overflowing inboxes. So, you’ve made a mistake, what do you do now? The answer depends on the type and severity of the error. ![]() From typos in subject lines to broken personalization to sending an email to the wrong list (yikes!), I would guarantee you’ve sent or been at the receiving end of at least one email fail. For how simple this email business is, it’s amazing how catastrophically we can complicate our lives in just a matter of seconds.Įmail marketing mistakes are not a matter of “if,” but “when.” If you’re like me you’ve sent yourself multiple tests, double checked the links and crossed your fingers, but mistakes can happen to any of us.Īs a marketer, nothing is worse than a full-on email fail. (I’m very sorry).Įmail marketers schedule emails to thousands of contacts every day, but hitting the send button to a large list can be nerve-racking. If you are one of our Soffront clients you were witness to a recent email fail. You’ve pressed the send button too early. If you’re shaking your head or having anxiety from just reading the title of this blog, it means you’ve been there. ![]()
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